Digital Advertising

Digital marketing encompasses a broad range of media opportunities including Paid Search (CPC), search engine optimization (SEO), Display advertising, email newsletters, RSS, blogging, podcasting, video streams and instant messaging to name a few. Due to the richness and complexity of digital platforms, it is impossible to define digital marketing in any singular way. Instead it is better to think of it as an exciting and challenging set of ever-changing opportunities and innumerable possibilities.

At Mirabelle we fully understand the necessity for innovation and adaptation in a fast moving marketplace, and it is this understanding that ensures we have an extensive, working knowledge-base at all times. Mirabelle always puts Digital marketing at the forefront of all planned media strategies, thus offering our clients unrivalled, fully-integrated and cohesive campaigns. As with everything we work on, we always ensure that our online campaigns achieve the greatest possible impact, while keeping costs to a minimum.

Digital marketing grants advertisers access to a vast and growing online community, presenting an untold number of opportunities. Where digital marketing truly shines is in its ability to target users and tailor campaigns to a degree of sophistication which is unmatched by any other advertising medium. Not only this, but the availability of free reporting tools such as Google Analytics allow marketers to track and monitor campaigns on a minute by minute basis, granting digital marketing a unparalleled level of precision.

A reporting engine can be layered within a campaign, allowing an organisation to see in real-time how a campaign is performing. With tools like these it is possible to retrieve information such as what is being viewed, how often and how long, as well as clicks, impressions delivered, response rates and conversions.

Each digital marketing technology is different and they may not all be able to provide the same type of report, so familiarity with all forms of data analysis is of paramount importance.