Web Analytics & Conversion Optimisation

Web Analytics help understand the performance of a website by identifying gaps and areas where there may be room for improvement. Mirabelle’s digital team can assist in optimising a site and consequently increase the chances of profitabitdty. Mirabelle’s can assist with:

	Implementing Google Analytics and other tracking tools
	Provide insights into the performance of the website
	Identify cashable opportunities
	Fill the gaps discovered in order to increase sales
	Support ongoing SEO and PPC campaigns and overall website optimisation

Conversion management entails not just converting traffic to a website but also offers a detailed insight on the user behaviour as it navigates through the website.

	Evaluate and analyse the design, content and navigation of your present website
	Conclude the positive or negative factors and consequently decide upon the improvements that are required
	Lay out specific objectives for improvement and optimisation of the site
	Implement testing and conversion strategies
	Monitor & report results