Magazines

At Mirabelle we always look at our campaigns from a broad perspective and never loose sight of the target audience, while assisting you to advertise in wholly relevant publications. In this way we ensure to raise the greatest possible amount of brand awareness, while achieving the goals of the advertiser in a cost-effective way.

In print media, the advantage of catering to a specific target audience is that it opens up a range of opportunities to augment sales figures. A travel magazine highlights serene destinations and economical packages while at the same time, a fashion magazine displays cosmetics or seasonal collections. There is no wastage of resources as ads get to reach their desired target audience.

Magazines have a loyal and long-term readership which aids in targeting a specific audience.

Many magazines have been in circulation for a significant period of time. As a bi-product of this, large and loyal readerships are created, who are more responsive to magazine advertising than they are to any other.

Magazines have a longer life span than many daily newspapers. The reason being that the readership grows and evolves with the magazine and past issues or content are often referred to in current publications.

Magazine advertising is more appealing and eye-catching than many other forms of print advertising. This can be of crucial importance to businesses that thrive on visual presentation.