Email Marketing

Email marketing is a fundamental tool for businesses today. Unlike conventional advertising methods, email marketing has the capacity for all clients, even those with limited budgets, to market their brand effectively. At Mirabelle we fully understand the best practices of email, and are fully focused on obtaining the best results possible.

Email marketing can be a key component in a well-executed marketing strategy that can be easily integrated into any campaign.

The speed of delivery to the recipients’ inboxes means that updates on seasonal or last-minute offers/deals are instantly communicated to a particular audience.

A monthly, fortnightly or weekly newsletter is a cost-effective way of building strong relationships with existing and prospective customers. It is also a great way of encouraging interest in forthcoming offers and deals and allows the brand to engage with its audience.

Email marketing enables a message to be broadcast to a set database of customers who have registered certain preferences and tastes based upon their buying behaviour.

The deep-links within email newsletters provide vital consumer data which can not only improve campaign performance but also help in understanding market trends and popularity.

In order to monitor the progress and overall impact of a campaign, it is important to encourage customer feedback. Email marketing offers the opportunity for two-way communication with the target audience and provides them with the chance to give their feedback. This process helps a campaign to evolve and meet the needs of its target audience, ultimately resulting in an improvement in the ROI.